Privacy Policy

1. Introduction
This Privacy Policy explains how BabySteps Health, Inc. (hereinafter the “Company,” “we,” or “us”) collects, stores, uses, transfers, and shares (hereinafter “processes”) information, including personal data, from our users (“you”) in connection with the BabySteps web or mobile application (the “App”) and any associated services (collectively, the “Services”).
By providing your information, including personal data, through the App, you expressly acknowledge, agree, and consent to the processing of your personal information as specified in this Privacy Policy. The processing of your information is necessary to provide the Services and support the App.
We may update this Privacy Policy periodically. In case of changes, we will notify you through the email address provided during registration or via the App. Your continued use of the App after the effective date of an updated version of this Privacy Policy constitutes your acceptance of the updated Privacy Policy.
If you do not accept the terms of this Privacy Policy, please do not use the App

2. What Data We Collect
We collect your information in the following ways:
Information You Provide Directly:

• General Information:
  • Username
  • Email address
  • Password
  • Place of residence (state)
  • First pregnancy or not
  • Working status (full time / part time / stay at home)
• Health and Well-being Information:
  • Pregnancy details (e.g., due date, trimester, first pregnancy or not))
  • Health conditions and symptoms
  • Goals and preferences for your pregnancy journey
• Information for Services:
  • Topics of interest
  • Messages exchanged via the App’s chat feature

Information We Collect Automatically:

• Device Information:
  • Device model, ID, and type
  • Operating system and version
  • App settings and characteristics
  • Crash reports and diagnostics
  • Advertising IDs
• Location Information:
  • IP address
  • Time zone
  • Geolocation (if permission is granted)

Information We Collect Automatically:

• App activity (e.g., login times, features used, actions taken)
• Interactions with content and other users
• Referrals from external sources (e.g., websites or ads)

3. How We Use Your Information
We process your information to deliver and improve the Services, support your experience, and ensure security. Specifically, we use your information to:

• Create and manage your account
• Provide customer support
• Customize your experience with personalized recommendations
• Enhance App functionality and features
• Conduct analytics to understand usage and engagement
• Send technical notices, updates, and promotional communications (if applicable)
  We rely on the following legal bases for processing your data:
• Consent: When you provide explicit permission for certain uses (e.g., during registration).
• Performance of Services: To fulfill our agreement with you and provide the App’s features.
• Legitimate Interests: To improve the Services, protect the integrity of the App, and ensure security.
• Legal Obligations: To comply with applicable laws or respond to lawful requests by public authorities.

4. Principles of Processing

• Data Minimization: We collect only the data necessary for the specified purposes.
• Purpose Limitation: We process your data only for purposes communicated in this Privacy Policy.
• No Sale of Data: We do not sell or rent your personal data.

5. Disclosure of Your Information
We may share your data under the following circumstances:
With Service Providers and Partners:
We may share your information with trusted third-party service providers that assist us in delivering the App and Services. These providers are bound by strict confidentiality obligations. Examples include:

• Analytics Tools:
  • Amplitude for usage analytics
  • AppsFlyer for device and marketing data
• Hosting Services:
  • Firebase for secure hosting and authentication

For Legal Compliance:
We may disclose your information:

• To comply with legal obligations, such as court orders or subpoenas
• To protect the safety and rights of users and third parties
• To prevent fraud or enforce our Terms of Use

6. Your Privacy Rights
You have the following rights concerning your personal data:

• Access: Request access to the personal data we process.
• Correction: Request corrections to inaccurate or incomplete data.
• Erasure: Request deletion of your personal data (subject to legal obligations).
• Restriction: Limit the processing of your data under specific circumstances.
• Objection: Object to the processing of your data for legitimate interests.
• Data Portability: Request a copy of your data in a structured, portable format.

To exercise your rights, contact us at [email protected]

7. Retention of Your Information
We retain your data only as long as necessary to provide the Services or as required by law. If you deactivate your account, we will delete your personal data. However, certain information may be retained for legal or security purposes.

8. Security Measures
We implement technical and organizational measures to protect your information, including:

• Encryption of data in transit and at rest
• Role-based access controls for employees
• Regular vulnerability assessments and audits

While we strive to safeguard your data, no system is entirely secure. Notify us immediately of any suspected security breaches.

9. Contact Us
For questions or concerns about your privacy, contact us at:
[email protected]